Using collaboration platforms like Microsoft Teams, Yammer and Workplace from Facebook is so much more than "liking", it’s about two-way conversations to achieve business value. 

SWOOP Analytics CEO Cai Kjaer explains the importance of measuring online collaboration in this "absolute belter" of an interview with Craig Smith from The Big Picture People. 

Cai urges people to think about what you are posting and what you want other people to do with that information. SWOOP research has found when you post a question, you get twice as many replies as when you don’t.

Senior leaders need to think about starting conversations with questions rather than broadcasts, thereby creating psychological safety for people to engage with the senior leaders. It’s also important to ask the right questions. Smart executives team up with their internal communications team to help them move on from just delivering a message to starting a conversation. 

“It is only through conversation that we can take people with us and generate the change we are seeking,” Cai says. 

Be sure to listen right to the end to learn Cai's secret hate. Hint: it’s to do with potatoes! 

Listen to the full podcast here: