Most intranets have two types of visitors – your direct employees and external partners. The external partners are often vendors or contractors. We want collaboration happening at all levels, from employees to external partners, but blending these different types of users can create a blurred line when tracking engagement, participation, and reach. 

That’s where SWOOP Analytics’ new Members and Guests feature is a game changer!  

The challenge: Measuring internal and external collaboration 

In many organisations, SharePoint intranet isn’t just used internally—it’s often a gateway for collaboration with external partners, vendors, and contractors. However, combining data on all these different types of users can create a blurred line when you’re trying to get a clear understanding of how well the SharePoint intranet supports your people. 

You need to differentiate between the activity of your core employees (members) and external collaborators (guests) to make informed decisions about your internal communications strategy. 

Introducing the Members and Guests feature in SWOOP Analytics for SharePoint intranet 

The Members and Guests feature in SWOOP Analytics for SharePoint intranet is designed to give you greater visibility and clarity on how both groups are interacting on your SharePoint intranet. With this new capability, you can easily distinguish between the internal employees and external collaborators, ensuring you have a complete picture of your intranet’s engagement patterns. 

This feature allows you to:  

• Track the engagement trends of each group separately, giving you better insights into how content is consumed and shared. 

• Optimise content targeting by understanding what resonates with internal employees versus external partners. 

The Members and Guests feature in SWOOP Analytics for SharePoint intranet empowers you to take control of your intranet’s engagement patterns, whether you’re focusing on internal employees or external partners. This powerful new feature provides the clarity needed to make informed decisions, ensuring your SharePoint intranet environment drives both collaboration and engagement across all types of users. 

Explore the benefits of this feature today and see how it can elevate your internal communications strategy!