When you’re wearing a mask, goggles, full-face shield, gown and gloves and you’re busy trying to save lives, probably the last thing on your mind is checking-in on the latest communication updates from work on your mobile phone, no matter their importance.

Learn how Mercy Health, a 100+ year-old health care provider, used Workplace from Facebook to establish asynchronous conversations with frontline staff to keep them connected, informed and up-to-date during the COVID-19 pandemic.

James Lye, Mercy Health’s Executive Director, Marketing, Communications and Stakeholder Relations, explains the importance of data from SWOOP Analytics to provide a “reality check” on how frontline workers are engaging with communications and how messages can be shaped to better reach those who need them.

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