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Data-Driven Collaboration Part 2: Recognizing Personas and Behaviors to Improve Engagement
Thought Leadership Laurence Lock Lee Thought Leadership Laurence Lock Lee

Data-Driven Collaboration Part 2: Recognizing Personas and Behaviors to Improve Engagement

In Part 1 of this series, “Data-Driven Collaboration Design”—a collaboration between SWOOP Analytics and Carpool Agency—we demonstrated how data can be used as a diagnostic tool to inform the goals and strategies that drive your business’ internal communication and collaboration. In this post, we will take that thought one step further and show how, after your course is charted to improve internal communication and collaboration, your data continues to play a vital role in shaping your journey.

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Connecting the enterprise - one tool breaks the rule
Yammer Cai Kjaer Yammer Cai Kjaer

Connecting the enterprise - one tool breaks the rule

The world is getting more interdependent, and to get stuff done more people need to coordinate what they are doing with people in other business units. No wonder that collaboration is a hot topic. But what has surprised me is that in spite of an increasing number of tools, most of them are actually not connecting people across business unit boundaries. Sounds like a contradiction? Read on…

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Diversity is Essential but not Sufficient
Thought Leadership Laurence Lock Lee Thought Leadership Laurence Lock Lee

Diversity is Essential but not Sufficient

Diversity is a big word in business today. We are preached to continuously about how important having diverse leadership is to improving your performance. HBR in their article on ‘Why Diverse teams are Smarter”, identify studies showing that diversity based on both ethnicity and/or gender can lead to above average returns.

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Are we Getting Closer to True Knowledge Sharing Systems?
Thought Leadership Laurence Lock Lee Thought Leadership Laurence Lock Lee

Are we Getting Closer to True Knowledge Sharing Systems?

First generation knowledge management (KM) systems were essentially re-labelled content stores. Labelling such content as ‘knowledge’ did much to discredit the whole Knowledge Management movement of the 1990s. During this time, I commonly referred to knowledge management systems as needing to comprise both “collections and connections”, but we had forgotten about the “connections”.

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Getting “Liked”: Is Content Overrated?
Thought Leadership Laurence Lock Lee Thought Leadership Laurence Lock Lee

Getting “Liked”: Is Content Overrated?

We are regularly bombarded with the message that “Content is King”, quickly followed by a plethora of methods, tips and even tricks on how to make our content more attractive i.e. being “Liked” by many. Social media has introduced the “Like” button so we can more explicitly signal our appreciation of the content that we are exposed to.

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Yammer Benchmarking Edition 1
Yammer Laurence Lock Lee Yammer Laurence Lock Lee

Yammer Benchmarking Edition 1

First in a series of SWOOP Yammer Benchmarking video blogs. SWOOP has benchmarked some 36 Yammer installations to date. This first video blog shares some insights gained on the important measures that influence collaboration performance.

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Looking Beyond the Product to the Purpose: MS Office 365 Groups
Yammer Laurence Lock Lee Yammer Laurence Lock Lee

Looking Beyond the Product to the Purpose: MS Office 365 Groups

Need a conversation starter? How about the Mac vs PC? IPhone vs Galaxy? Facebook vs Twitter? Beach vs Mountains? Clinton vs Trump? Nothing better to while away a few hours than an animated conversation and debate about why I might prefer one product over another. We all know in the end that despite extensive reported analyses and feature lists and the like, our choices are likely deeper than a simple feature by feature trade-off. It’s much subtler than that. An Apple zealot is aligning with Apple’s stated core purpose; its user experience mantra. People will keep lining up outside Apple stores as long as Apple can sustain its mantra. A swipe instead of a click may not seem much, but for an Apple zealot it reinforces their strong preferences to buy Apple.

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Q&A: Start-ups vs Large Corporates
Thought Leadership Laurence Lock Lee Thought Leadership Laurence Lock Lee

Q&A: Start-ups vs Large Corporates

SWOOP Analytics celebrated its second birthday late last month with our distributed workforce face-to-face, many for the first time; and also many of our early adopter partners and clients. Unlike most start-ups addressing the consumer market, SWOOP Analytics targets the ‘big end of town” i.e. large corporates and public institutions whose procurement practices go far beyond someone simply pushing the ‘buy’ button. We have been fortunate to have several highly experienced executives and consultants advising us on our product startup journey. We thought we would take advantage of their presence to conduct a mock Q&A panel session, modelled on the ABC show Q&A. We chose our panel members based on their experience with working and advising both start-ups and large corporations. Our panel topic was “How can Startups work Effectively with Large Corporates”.

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What do Customer Communities have in Common with Employee Communities?
Thought Leadership Laurence Lock Lee Thought Leadership Laurence Lock Lee

What do Customer Communities have in Common with Employee Communities?

In June we wrote a blog post “Is Bridging the Enterprise-Consumer Social Networking Divide a Bridge too Far”, which went to some length in describing why these two worlds appeared to be operating in different solar systems.  In fact, we pointed out that blindly adopting the media centricity and activity measures from consumer social networking into the Enterprise, could actually cause more harm than good. In this post we want to explore what might be common and potentially useful adoptions from the consumer world to inside the Enterprise. I must say that this post has been influenced by Michael Wu  coming to town and telling us a little about his perspectives on the ‘Science of Social’ . Michael is the chief scientist at Lithium, an organisation that specialises in customer communities. While my interest in customer communities is somewhat less than my interest in Enterprise communities, Michael Wu is well regarded in the world of data science, so I was sure to learn something from him; and I wasn’t disappointed.

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