CEO & CO-FOUNDER

After an initial career as a tax-lawyer, Cai's passion for people and collaboration took him into roles in Knowledge Management and collaboration and ended up prior to starting SWOOP delivering social network analysis projects around the world. He co-founded SWOOP with a vision to unlock invaluable collaboration insights to a much bigger audience through a self-serve collaboration analytics platform.

CHIEF SCIENTIST & CO-FOUNDER

Laurence is an experienced professional, with over 40 years’ experience as a researcher, technology leader, educator and management consultant. He is a leading practitioner in Social Network Analysis (SNA) for organisational change, having conducted more than 100 consulting assignments for clients around the world. At SWOOP he is responsible for the science that underpins the SWOOP dashboard measures. He holds a PhD on corporate social capital, from the University of Sydney.

COO & CO-FOUNDER

Marianne oversees all daily business operations in SWOOP with the key goal of seeing the company thrive. She manages and run the financial activities and deal with everything from negotiating customer contracts to managing the SWOOP Team. With Cai and Laurence she is a proud company co-founder and enjoys planning where SWOOP is heading. Marianne holds a Master of Political Science from the University of Copenhagen, Denmark.

DIRECTOR, GLOBAL OPERATIONS & APAC

With a background in marketing and communication, Emily has experience in the community management space, previously implementing the internal communication strategy for a large company of 30,000+ field-based employees. Emily is enthusiastic about helping our customers unlock the full value of the collaboration insights available in SWOOP by facilitating training on leadership engagement, running effective groups and communication campaigns.

DIRECTOR, CUSTOMER SUCCESS & GROWTH (NORTH AMERICA)

Gemma is passionate about enabling colleagues to collaborate, communicate and build connections. She has more than 15 years experience in internal communication channel management, internal digital transformation and content creation. Gemma has managed global intranet projects and seen great success with rolling out enterprise social networks including Yammer and Workplace by Meta.

DIRECTOR, CUSTOMER SUCCESS & GROWTH (NORTH AMERICA & LATAM)

Coco has an extensive background in Sales and Mortgage Lending which has given her the experience to find solutions to complex and diverse transactions. Understanding the complexities of connectivity and collaboration allows her to help organisations measure employee engagement with the metrics SWOOP provides. Based in Redmond, Washington, Coco enjoys the ability to cross-culturally communicate with our Spanish speaking customers.

DIRECTOR, CUSTOMER SUCCESS & GROWTH (EUROPE)

Pete is on a mission to make work work better! Now based in the UK after a long stint in Australia, Pete brings significant experience in organisational transformation, culture change and communication to his role as Director Customer Success and Growth for Europe. With his innovative, cutting-edge thinking scoring a global Gartner Communications Award, as well as his experience using SWOOP to transform his previous organisation’s collaboration behaviours, Pete is ready to help you take the leap into data-driven collaboration transformation.

DIRECTOR, CUSTOMER SUCCESS & GROWTH (EUROPE)

As a leader in digital and channels communications, Edward uses his experience and passion to help organisations and teams communicate with impact, and foster a collaborative culture. Edward has led global and large-scale projects including the rolling out of global intranets and Viva Engage. He has led strategy and leadership communication campaigns, both externally as internally, and has been at the heart of transforming the internal communications approach to one that is proactive, based on themes and campaigns.

CUSTOMER SUCCESS MANAGER (EUROPE)

Nicole has spent the past 13+ years working in customer success and customer support for household brands in the UK. Nicole is passionate about providing customers with an exceptional experience, support and guidance.

MARKETING & CUSTOMER SUCCESS MANAGER (APAC)

Francesca has extensive experience as the community manager for one of the largest Yammer networks in APAC, handling more than 35,000 active users. Francesca loves collaboration and working in a team. She brings so much energy to her role at SWOOP. Francesca confesses to having an unhealthy obsession with Excel, outweighed only slightly by her love of engaging PowerPoint presentations and fun Viva Engage posts. Francesca is currently studying a Bachelor of Business (Design and Marketing) degree at the University of South Australia.

DIRECTOR, EXTERNAL RELATIONS & COMMUNICATIONS

With an impressive career as a journalist covering news, politics, sport and finance for Australian Associated Press and other news organisations, Sharon joined SWOOP to lead our external communication and relationship activities. She has a special talent for bringing to life our customers’ stories and a passion to help customers become better, more effective collaborators.

MARKETING DIRECTOR

With a background in events and marketing, Serena has more than 10 years experience helping companies in APAC, EMEA and North America reach the right audiences.

Serena's mission is to connect people who have problems with people who can solve those problems. Serena is dedicated to growing the SWOOP brand awareness globally through creative, entertaining and, most importantly, meaningful experiences. She is always on the hunt for the next big trend and looking for opportunities to collaborate that can lead to breakthrough advances.

PRODUCT DIRECTOR

Matt has been a long-time customer and supporter of SWOOP in his previous roles as Senior Manager Digital Channels at Bankwest and Digital Workplace Consultant with our partner Engage Squared.

Matt is based in Perth, Western Australia and is always ready to lend you a hand.

UX/UI DESIGNER

Purnima is a seasoned UX/UI designer with more than seven years of experience in the design industry. She has spent the past two years working in the fintech space where her skills and perspective have been sharpened. Purnima cares about details, and considers them to be crucial in creating intuitive interfaces. Beyond the design canvas, Purnima is a budding artist and finds solace in painting, especially nature and sketching.