Transport for NSW - How external social media success can be used for internal comms
Can you wear heels while driving in the Australian state of New South Wales? Is it legal to eat while driving?
These were some of the questions asked in Transport for NSW’s “All Transport” Viva Engage community as part of a campaign to drive employees to the new platform. The Ask Me Anything campaign was held during Road Rules Awareness Week and featured road safety experts answering all the random questions we’ve never been too sure about.
The campaign worked. Six months later it’s still the top performing post on Transport for NSW’s Viva Engage network, according to data from SWOOP Analytics.
The Ask Me Anything campaign was hosted on Transport for NSW’s All Company Viva Engage community, which has been renamed the “All Transport” community to personalise it for employees.
The Ask Me Anything campaign wasn’t a new concept, it had already proved to be a highly engaging campaign on external social media, but this was the first time it had been used internally.
Jeremy Bowell, Manager, Digital Engagement, Transport for NSW.
“We’ve done this concept externally and it’s been exceedingly popular externally because everyone has a road rule they want to know about,” said Jeremy Bowell, Manager, Digital Engagement at Transport for NSW.
“We noticed off the back of that huge levels of engagement and also an uptick of people actually joining that All Transport community.”
The All Transport community was ranked among the top 10 Most Thriving Communities in SWOOP Analytics’ 2022/23 Viva Engage benchmarking analysis of more than 3,200 communities.
Do you know the road rules in the Australian state of NSW? Can you wear heels while driving? Is it legal to eat and drink while driving?
While there are no specific road rules that prohibit eating behind the wheel, drivers can still be slapped with hefty fines if doing so affects their concentration or control.
As for shoes, there is currently no legislation requiring a driver to wear or not to wear footwear whilst driving a motor vehicle in NSW.
