Westpac & NBN

Do you listen, engage or yell?

Westpac’s chief executive has a dashboard app on his desktop computer that tracks how effectively his senior executives are getting cut through with their teams on enterprise network. Hartzer isn’t alone. NBN chief executive Bill Morrow uses the same social media sentiment analytics tool, SWOOP, to measure how well his top managers are engaging with their staff.

Download full article as published in the Australian Financial Review.