Five things people want to read on Viva Engage
A bit of juicy gossip, a chance to help others, news from leaders, feeling appreciated for a job well done and future business plans - these are five things people want to read or hear about on Viva Engage.
If people care about the content, they will engage with it.
So how do you present these five things to your colleagues? And what does it actually look like?
As part of our Viva Engage benchmarking research, we reached out to the world’s experts in managing and facilitating Viva Engage networks to ask for their tips and experience in managing successful networks and communities.
One of these experts was Kimberley Tunbridge, a 2022 Viva Engage Community Champion, former Senior Manager Employee Communication at The NRMA, and the former Senior Manager Employee and Community Engagement and Communication at Sutherland Shire Council.
Without prompting, Kim complied her top five tips to get people engaged on Viva Engage, along with how using SWOOP Analytics measures what people are engaging with. As Kimberley says: “SWOOP teaches you what your employees care about.”
Turning gossip into gold: the power of Viva Engage
Kimberley emphasises the power of gossip in the workplace to foster conversation, connection, collaboration and creativity
“In the workplace, ‘gossip’ often gets a bad rap, but what if we could reframe it?,” she said.
“With Viva Engage, informal chatter can become a constructive force that fosters connection, collaboration, results, and creativity.”
Kimberley shared how she’s used Viva Engage over the past decade as not just a platform for updates, but a powerful space for:
Amplifying employee voices
Building authentic relationships across teams
Turning informal conversations into actionable insights
Aligning employees to organisational mission and goals
Achieving improvements in customer experience through employee listening
“During my 22 years as a communications professional, I’ve seen first hand how structured engagement on platforms like Viva Engage can elevate informal dialogue into opportunities for growth and innovation,” Kimberley said.
“Instead of avoiding workplace gossip, why not channel it into something productive?
“Let’s rethink workplace dynamics and make conversations work for us.”
Learn Kimberley’s five things in five minutes to get people engaged on Viva Engage:
Keen for more practical tips to get your people communicating, connecting and conversing on Viva Engage? Download our latest Viva Engage Benchmarking Report.
