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SWOOP Blog
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![Did you (really) see that? All views are not equal](https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/d07f8599-fa60-4b52-bc1a-dc51adc9744a/boy-8209561_1280.jpg)
Did you (really) see that? All views are not equal
We explain the importance of going beyond the vanity metrics of ”view” , “seen by” and ”impressions“ to understand if employees are really engaging with essential content at work.
![The vital role of Internal Communications in aligning people to strategic goals – Part 1](https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1710376786251-3PZLOX4M6AN468LZ8UAU/goal-setting-1955806_1280.png)
The vital role of Internal Communications in aligning people to strategic goals – Part 1
We explore the critical role internal communications play in aligning employees with strategic goals, what happens when you don’t, how to get it right, and how to measure it.
![How to successfully measure engagement before, during and after a live video streamed event](https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/6af7b7a8-c14f-4e76-8dfa-02c08991e019/SWOOP-Hive-Blog.png)
How to successfully measure engagement before, during and after a live video streamed event
We discuss the importance of measuring employee engagement before, during and after a live video streamed event so you can know if your campaign is successful.
![Top 3 tips to use Microsoft Teams for Frontline Workers](https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1628479241366-WDX7MLDFQ9KNUMJ6EBZ2/3+tips+Blog-Frontline-Workers-01.png)
Top 3 tips to use Microsoft Teams for Frontline Workers
3 tips to use Microsoft Teams with Frontline Workers
Use threaded conversations for shift workers and handovers
Frame messages for the frontline
Trust your workers
![Are you suffering from FOFO? The Fear Of Finding Out](https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1626410243824-YIJ1KNATLK6Q295R4H4Q/fear.jpg)
Are you suffering from FOFO? The Fear Of Finding Out
Are you working in internal communications and suffering from FOFO – the Fear of Finding Out?
We’ve all heard of FOMO – the Fear of Missing Out – but take a moment to think if you’re actually more concerned about finding out.