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Tuesday, April 5, 2002, 9am-10am EDT / 2pm-3pm BST / 15-16 CET
Which insights are you gaining from your analytics data? Are they useful? And do they guide your decision making and work in any way? If you are merely reporting the data, you are far from alone. Defining sensible objectives and meaningful success criteria for the various channels and the communication that flows through them can be tricky.
In this session, SWOOP CEO Cai Kjaer will discuss how to identify what really matters when it comes to measurement and insights, and how to leverage all the data your tools generate.