The Great Collaboration Debates is a series of live discussions the big questions in collaboration, communication and employee culture.

About this debate….

With the introduction of 'post/draft on behalf of' features on enterprise social networks Yammer and Workplace, lots of people are again debating whether a leader can be authentic if they're using ghostwriters.....the SWOOP team is sending an open invite to any comms, culture, and leadership peeps out there to join us to debate the issue. Is POBO/Ghostwriting acceptable? What are the dangers? Can you really outsource leadership engagement?