SWOOP Analytics’® 2023/24
Viva Engage Benchmarking Report
Download your free copy of SWOOP Analytics’ 2023/24 Viva Engage Benchmarking Report.
We’ve analysed more than 23 million Viva Engage interactions from almost five million employees across 97 organisations in our ninth annual Viva Engage, formerly Yammer, benchmarking report.
We’ve also conducted a deep analysis into almost 5,000 Viva Engage communities which we identified as “active”, in that they had regular activity (post, replies and reactions) within the six-month period we assessed.
We have used this data, combined with extensive research, to shape benchmarks on “what good looks like” for Viva Engage usage, along with tips and practical advice on how to improve employee engagement on Viva Engage.
Catch up on the webinar recordings of SWOOP Analytics’ 2023/24 Viva Engage Benchmarking analysis
In this latest analysis of Viva Engage, we found more people than ever are using Viva Engage by reading posts. The price for this growth, however, is that proportionally fewer people are engaging in conversations to form two-way relationships.
A trend we have seen emerging over the past few years is that our metrics which detect one-way interactions have increased, whereas many metrics that detect two-way engagement are decreasing.
Our findings highlight the opportunity to capitalise on the increase in Viva Engage readership by encouraging people to interact in conversation-based communities to better deliver business value.
2023/24 Key Insights:
Viva Engage readership levels are high, with 85% of all employees reading posts. However, active participation is now at 27%, meaning 58% of employees are reading but not participating in Viva Engage conversations.
With an active participation rate of 27% there is a strong opportunity to bring all employees into the online conversation and collaboration environment. People need to be appropriately skilled to be able to sustain connections and relationships online.
While there has been an increase in Viva Engage communities used for broadcasting, the majority of the top performing communities were conversation-based communities, displaying high levels of business value and innovation.
For the first time in nine years of Viva Engage and Yammer benchmarking, a large size organisation was ranked as the highest performing Viva Engage network. This year’s result proves any size organisation is capable of achieving true connection and engagement through Viva Engage.
More people are bringing colleagues into conversations by @mentioning them in Viva Engage conversations, and there has been a growth in the number of Responder personas, which confirms more people are replying to posts. There is also a slight increase in the percentage of interactive users across the 97 organizations benchmarked. We also found a small increase in the number of Viva Engage communities that have been made public, allowing every employee to join the conversation.
However, it seems there is a smaller cohort of colleagues initiating conversations with the percentage of Engager and Catalyst personas dropping, and the Influencer Risk Score increasing, meaning there is a reliance on a smaller number of people across the Viva Engage network. People are asking fewer questions on Viva Engage and there has been a drop in conversation threads per user, which is a sign broad-based knowledge sharing is slowing.
As part of our benchmarking, we set realistic goals we recommend you aim towards across your Viva Engage network, along with tips on how to reach these goals, and links to case studies and articles which can help.
We have also included nine case studies from the top performing organisations and Viva Engage communities analysed in this benchmarking study so you can learn what best practice looks like in real life.
Read this report to learn how you too can achieve employee engagement, connection and communication through Viva Engage.
Get your own custom Viva Engage Benchmarking Report.
This custom report compares the results of your Viva Engage network with all other participating organisations. We will identify the top collaboration champions in your organisation, along with the best departments in your organisation, so you can learn from those within your own business. SWOOP Analytics Chief Scientist Dr Laurence Lock Lee will provide a qualitative summary of your organisation’s strengths and areas for improvement.
SWOOP is here to help.
How does your Viva Engage network compare with the best in the world?
Are you collaborating across your organisation to achieve business value?
Get a free demo of SWOOP Analytics for Viva Engage to see how you compare and to identify the top performing communities, most engaging posts and the most influential people in your organisation.
