Will the ‘Real’ Digital Team Please Stand Up?
Other than simple reports on digital team size and number of messages shared, the team-level analytics currently available are rudimentary at best. My previous article on building effective digital teams examined research my company, Swoop Analytics, did on over 1,300 self-declared digital teams across several organizations using the Workplace by Facebook platform. The average membership from these "teams" was nearly 300 and therefore, most could not be considered real teams. Nevertheless, one would expect that many, in spite of their size, are gaining value from their use of the digital platform.