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SWOOP Blog
Latest Articles
How do you turn passive observers into active contributors on Enterprise Social Networks?
SWOOP Analytics developed the 1-2-3 rule - a simple but effective way to encourage participation.
The key differentiator between Viva Engage and other internal communications channels is that Viva Engage allows for two-way conversations.
Employees can provide feedback, ask questions, share their opinions, connect with leaders, and engage in meaningful conversations in an informal way.
We’ve made some enhancements to how we report on data from public and private Viva Engage communities.
These changes mean you will have a more accurate reflection of activity across your Viva Engage network, while sensitive information remains protected.
The core business case for Viva Engage is that it gives every employee a voice. That’s what makes Viva Engage unique - it allows for two-way conversation and gives every person an equal voice.
We announce the world’s top performing Viva Engage enterprises and communities for 2024/25 and the results might surprise you!
SWOOP Analytics has successfully completed our SOC 2 Type 2 compliance examination, one of the world’s most rigorous cybersecurity auditing standards designed to protect customer data.
We explain the importance of navigating the data of internal communications and the value it offers to enhance your strategy, refine your messaging, and improve the overall employee experience.
We explain the importance of going beyond the vanity metrics of ”view” , “seen by” and ”impressions“ to understand if employees are really engaging with essential content at work.
Most intranets have two types of visitors – your direct employees and external partners.
SWOOP Analytics’ new Members and Guests feature allows you to easily distinguish between the internal employees and external collaborators, ensuring you have a complete picture of your intranet’s engagement patterns.
We've introduced a new feature which allows you track keywords happening across Viva Engage. SWOOP Analytics' Official Keyword feature shows how frequently specific phrases and keywords are used across all Viva Engage communities.
Recognising 10 years of SWOOP Analytics and some highlights of what we’ve achieved over the past decade.
Along with our 10-year birthday celebrations, SWOOP Analytic is also acknowledging 10 years of working remotely.
We share our experience of a decade working without offices.
Blog Archive
![Wanting to Transform your Business – Change the Logo? ](https://images.squarespace-cdn.com/content/v1/5ea237e587e03021f9ef8cc2/1591166085288-YRKRA91K3UHEEKWNTU6A/Transform.jpg)
Wanting to Transform your Business – Change the Logo?
Digitally enabled business transformation may be pervading our discussions at the moment, but in reality, this conversation theme is at least as old as the Internet, and more likely older. It was therefore with interest that I read a recent HBR article by Scott Anthony and Evan I. Schwartz which noted how often significant transformations fail. They then followed on by listing the transformations that their research identified as most successful and why. On top of the list were Amazon and Netflix; but also on the list well-known brands like Apple, Microsoft and Adobe. In reading the profiles of the companies on the list, virtually all of them had achieved their successful transformation through digitally enabled interventions. For Amazon it was the addition of their cloud services which helped grow their profitability. Netflix was able to take advantage of burgeoning and cost effective bandwidth, to introduce their popular streaming service. And of course Apple’s addition of the iPhone, iPad etc. revived their fortunes from a struggling computer manufacturer into the world’s most profitable company today.