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If Europe had an Enterprise Social Network would we still have Brexit?
Thought Leadership Laurence Lock Lee Thought Leadership Laurence Lock Lee

If Europe had an Enterprise Social Network would we still have Brexit?

Whether you are pro or con #Brexit there is much that we can learn from this result regarding the effects of social networking and social media. The early headline was that social media failed to predict the result.  Well actually there are several other social media analysts claiming otherwise. Perhaps the biggest criticism of social media analytics is that the sample is biased toward those more comfortable with it. Given that those most comfortable with social media are the younger generation, and that this demographic overwhelmingly wanted to stay, might explain the erroneous prediction. For those social media analysts who correctly predicted the result, the basis was essentially the size of the social media audience that they were able to attract. However, critics would say that this result is biased by the proponents for a change from the status quo, are naturally going to be noisier. Using social media trends to make predictions about an issue that is nearly equally divided is a perilous task. But what about the more actively engaging Enterprise Social networks?

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How Can Yammer Match Facebook Performance?
Yammer, Thought Leadership Laurence Lock Lee Yammer, Thought Leadership Laurence Lock Lee

How Can Yammer Match Facebook Performance?

Ever since the Gen Ys started marching into the workplace with their mobile devices and Facebook accounts, “Enterprise” leaders became paranoid about time wasting on “non-work” activities, often instituting a plethora of policy attempts to ban the use of social networking applications in the workplace. In recent times however the attitude to social networking at work has softened somewhat.

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