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Getting Jobs Done Theory
It’s not the sort of labelling that we have come to expect from our academic theory makers. But it’s just the sort of ‘down and dirty’ language that can help us break out of the ‘business speak’ rhetoric, that we tend to turn off from, the moment we hear it. “What is the ROI?”, “Where are the hard tangible benefits?”, “Have we done a cost/benefit on this?”, “How can you demonstrate customer value?”.
How far are you willing to Trade Personal Privacy for Personal Benefit?
We were recently interviewed on the topic of the impacts on personal privacy that human centred analytics might have. Of course personal privacy was front of mind at the very inception of SWOOP; and we quickly adopted the privacy tag line that we are “SWOOP not SNOOP”. That said, we are also mindful of the very power of the insights that can be drawn about individuals, from what might look like innocuous data, which presents a very grey area for privacy protection.
Bridging the Knowledge Sharing/Problem Solving Divide
One of the most frequently cited reasons we hear for implementing an enterprise social network platform is to “enable our organisation to better communicate and collaborate across organisational boundaries”.