SWOOP Blog
Latest Articles
We explain the importance of going beyond the vanity metrics of ”view” , “seen by” and ”impressions“ to understand if employees are really engaging with essential content at work.
Most intranets have two types of visitors – your direct employees and external partners.
SWOOP Analytics’ new Members and Guests feature allows you to easily distinguish between the internal employees and external collaborators, ensuring you have a complete picture of your intranet’s engagement patterns.
We've introduced a new feature which allows you track keywords happening across Viva Engage. SWOOP Analytics' Official Keyword feature shows how frequently specific phrases and keywords are used across all Viva Engage communities.
Recognising 10 years of SWOOP Analytics and some highlights of what we’ve achieved over the past decade.
Along with our 10-year birthday celebrations, SWOOP Analytic is also acknowledging 10 years of working remotely.
We share our experience of a decade working without offices.
As we celebrate SWOOP Analytics’ 10th birthday, we’ve taken the time look back at the origins of SWOOP Analytics, and how and why it all started, along with where we’ve come in the past decade.
Ever wondered why SWOOP Analytics is called SWOOP Analytics? And how we came up with SWOOP’s swoosh logo?
As part of our 10th birthday celebrations, we’re taking a look back at the origins of SWOOP Analytics.
We compare Microsoft’s out of the box (OOTB) analytics for Viva Engage and SWOOP Analytics for Viva Engage.
We’re offering access to both SWOOP Analytics for Workplace and SWOOP Analytics for Viva Engage for up to 12 months for the same subscription fee for anyone migrating from Workplace from Meta to Viva Engage.
Is Viva Engage as good as Workplace?
It's a question we're regularly asked, and with the news that Workplace is shutting down next year, it’s time to crunch the data and give you an objective answer.
Based on years of real-life data, we show you how Workplace and Viva Engage really stack up against each other.
Many organisations fell in love with Workplace from Meta and achieved amazing results, but it’s all coming to an end. So where to now?
SWOOP Analytics CEO Cai Kjaer assesses the migration options available, and how they stack up.
We’ve introduced “reach” and “engagement” measures to SWOOP Analytics for Viva Engage to help you better understand the effectiveness of your content and internal campaigns.
Blog Archive
What Enterprise Social Networking Can Learn from Pokémon Go
Pokémon itself was not an overnight success. It was Niantic's release of a location-enabled version for smartphones that triggered its viral growth. Enterprise Social Networking (ESN) has been around for quite a while too. Viral growth, however, is still an unfulfilled aspiration for most.
The Smoke and Mirrors of Enterprise Social Networking Metrics
Carrie Basham Young issued an ominous warning to enterprise social network community managers in her 2013 CMSWire article. “It’s time to realize that the metrics and data displayed to you inside your analytics dashboard aren't creating value, and in fact, might be causing you harm," she wrote.