
SWOOP Blog
Latest Articles
How does your Viva Engage network compare with other organisations? Are the numbers you think look “good” from your communities really “good” compared with other organisations?
The only way to really know is to compare your data with others to see where you’re ahead and where you’re behind.
We are often asked what difference there is between Microsoft’s Advanced Analytics for Viva Engage and SWOOP for Viva Engage. Remember that Microsoft’s Advanced Analytics for Viva Engage is only available for those who have bought licences for it.
If you are predominantly looking to boost analytics, then SWOOP for Viva Engage is a very cost-effective way to get extensive analytics only investing a small fraction compared to the C&C bundle.
We’ve interviewed the world’s champion Viva Engage community managers to get their tips for how to create and manage successful communities.
We share their real life examples of creating and nurturing Viva Engage communities.
A bit of juicy gossip, a chance to help others, news from leaders, feeling appreciated for a job well done and future business plans - these are five things people want to hear about on Viva Engage.
If people care about the content, they will engage with it.
We’ll show you how to save up to 95% of the cost of Microsoft’s Advanced Analytics for Viva Engage - and you’ll receive a better product with more features!
How do you turn passive observers into active contributors on Enterprise Social Networks?
SWOOP Analytics developed the 1-2-3 rule - a simple but effective way to encourage participation.
The key differentiator between Viva Engage and other internal communications channels is that Viva Engage allows for two-way conversations.
Employees can provide feedback, ask questions, share their opinions, connect with leaders, and engage in meaningful conversations in an informal way.
We’ve made some enhancements to how we report on data from public and private Viva Engage communities.
These changes mean you will have a more accurate reflection of activity across your Viva Engage network, while sensitive information remains protected.
The core business case for Viva Engage is that it gives every employee a voice. That’s what makes Viva Engage unique - it allows for two-way conversation and gives every person an equal voice.
We announce the world’s top performing Viva Engage enterprises and communities for 2024/25 and the results might surprise you!
SWOOP Analytics has successfully completed our SOC 2 Type 2 compliance examination, one of the world’s most rigorous cybersecurity auditing standards designed to protect customer data.
We explain the importance of navigating the data of internal communications and the value it offers to enhance your strategy, refine your messaging, and improve the overall employee experience.
Blog Archive

Stanford Peace Innovation Lab values SWOOP Insights
SWOOP Chief Scientist Dr Laurence Lock Lee recently met with Mark Nelson, who co-directs the Stanford Peace Innovation lab at Stanford University with behavior designer, social entrepreneur and mentor capitalist, Margarita Quihuis. Mark identified SWOOP’s ability to surface operational insights from interactions conducted in social networking platforms like Workplace by Facebook and Yammer, to enable a whole new level of research potential. Their current focus is on gender diversity, a big issue in Silicon Valley. He noted that many current gender diversity policies are doing more harm than good. This is where SWOOP operational data can be used to truly measure the impacts of gender diversity policy. We were able to show Mark some early results from one of our clients, which demonstrated how womens’ natural affinity to networking was indeed carried through into the workplace, significantly outperforming men.