SWOOP Blog
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The core business case for Viva Engage is that it gives every employee a voice. That’s what makes Viva Engage unique - it allows for two-way conversation and gives every person an equal voice.
We announce the world’s top performing Viva Engage enterprises and communities for 2024/25 and the results might surprise you!
SWOOP Analytics has successfully completed our SOC 2 Type 2 compliance examination, one of the world’s most rigorous cybersecurity auditing standards designed to protect customer data.
We explain the importance of navigating the data of internal communications and the value it offers to enhance your strategy, refine your messaging, and improve the overall employee experience.
We explain the importance of going beyond the vanity metrics of ”view” , “seen by” and ”impressions“ to understand if employees are really engaging with essential content at work.
Most intranets have two types of visitors – your direct employees and external partners.
SWOOP Analytics’ new Members and Guests feature allows you to easily distinguish between the internal employees and external collaborators, ensuring you have a complete picture of your intranet’s engagement patterns.
We've introduced a new feature which allows you track keywords happening across Viva Engage. SWOOP Analytics' Official Keyword feature shows how frequently specific phrases and keywords are used across all Viva Engage communities.
Recognising 10 years of SWOOP Analytics and some highlights of what we’ve achieved over the past decade.
Along with our 10-year birthday celebrations, SWOOP Analytic is also acknowledging 10 years of working remotely.
We share our experience of a decade working without offices.
As we celebrate SWOOP Analytics’ 10th birthday, we’ve taken the time look back at the origins of SWOOP Analytics, and how and why it all started, along with where we’ve come in the past decade.
Ever wondered why SWOOP Analytics is called SWOOP Analytics? And how we came up with SWOOP’s swoosh logo?
As part of our 10th birthday celebrations, we’re taking a look back at the origins of SWOOP Analytics.
We compare Microsoft’s out of the box (OOTB) analytics for Viva Engage and SWOOP Analytics for Viva Engage.
Blog Archive
What do Customer Communities have in Common with Employee Communities?
In June we wrote a blog post “Is Bridging the Enterprise-Consumer Social Networking Divide a Bridge too Far”, which went to some length in describing why these two worlds appeared to be operating in different solar systems. In fact, we pointed out that blindly adopting the media centricity and activity measures from consumer social networking into the Enterprise, could actually cause more harm than good. In this post we want to explore what might be common and potentially useful adoptions from the consumer world to inside the Enterprise. I must say that this post has been influenced by Michael Wu coming to town and telling us a little about his perspectives on the ‘Science of Social’ . Michael is the chief scientist at Lithium, an organisation that specialises in customer communities. While my interest in customer communities is somewhat less than my interest in Enterprise communities, Michael Wu is well regarded in the world of data science, so I was sure to learn something from him; and I wasn’t disappointed.