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Will Customers Buy Into Your Seller Persona?
You've built buyer personas to ensure that the right people viewing your products and services. But what of buyers’ perception of you as a seller?
Beyond Compliance: The Ethics Behind the New Data Protection Rules
As Europe looks to introduce its new General Data Protection Regulations (GDPR) in 2018, the arguments for and against more regulation continue to build.
Efficiency Versus Effectiveness: 57 Yammer Networks Can't Be Wrong
Studies of how organizations work have been around pretty much since the beginning of the industrial age. Now in the digital age, that stopwatch has morphed into a digital dashboard that lets employers and staff drive even greater efficiencies by conducting forensic analyses of how they spend their time at work.
The 6 Stages of Digital Workplace Maturity
How do you define digital workplace success? To me, a successful digital workplace is one that helps us get jobs done.
Let's Chat: How to Spark Constructive Workplace Communications
In today’s digital workplace, the simple task of meeting for a chat takes on a whole new dimension. Will it be an online chat, and if so, will it take place over the phone, instant messaging, on a social network or through email?
A Test: Which Vendor Wins at Sentiment Analysis?
Natural language processing and sentiment analysis have been popular artificial intelligence (AI) research topics for decades now. In today's intelligent digital workplaces, however, we are becoming entranced by the potential of AI chatbots and the use of AI to actively participate in human led conversations.
How You Can Benefit From Enterprise Social Middleware
I’ve been around long enough to recall a time when middleware was virtually non-existent. Then along came client-server computing and graphical user interfaces, and all of a sudden there was a huge demand to separate the backend engines from what we were seeing on the front end.
The Enterprise Social Network Graph Battle: Who Is Poised to Win?
Graphs have been around forever, but the internet has given them new life. It's refocused our attention on the use of graph concepts for information search as an option to traditional hierarchical taxonomic search.
How to Use Hashtag Analytics to Track Employee Engagement
The origin of the hashtag can be traced to identifying key words in computer code. From there it evolved to tagging topics or groups in early chat rooms.
Digital Hub Platforms Can Improve Enterprise Collaboration
Looking for the perfect digital hub? Then look in the camera. That’s right, the perfect digital hub is you.
Can the 'Like' Economy Work Inside the Enterprise?
Now that Workplace by Facebook is here, the big question is whether the behemoth consumer social network can effectively work its magic inside the enterprise.
What Enterprise Social Networking Can Learn from Pokémon Go
Pokémon itself was not an overnight success. It was Niantic's release of a location-enabled version for smartphones that triggered its viral growth. Enterprise Social Networking (ESN) has been around for quite a while too. Viral growth, however, is still an unfulfilled aspiration for most.
It's Time to Disrupt Enterprise Business Intelligence Systems
I recently had a pleasurable discussion with a Dutch gentleman who had decided to take a sea change. He had recently sold his business that had been in his family for three generations. The business manufactured simple concrete collars for reinforcing bars. It had withstood the challenge of plastic substitutes and is still a healthy business today.
The Smoke and Mirrors of Enterprise Social Networking Metrics
Carrie Basham Young issued an ominous warning to enterprise social network community managers in her 2013 CMSWire article. “It’s time to realize that the metrics and data displayed to you inside your analytics dashboard aren't creating value, and in fact, might be causing you harm," she wrote.
The Doctor Is In: Practicing Enterprise ‘Social Radiology’
As we become increasingly consumed in our digital world, a common question we hear is “does our online behavior mimic how we are offline?”
Can You Squeeze Real Value from Artificial Intelligence?
It’s 1985 and I’m at UCLA, attending my very first International Joint Conference on artificial intelligence. As a young researcher tasked with pioneering AI in my corporate research lab, this is an exciting opportunity. We are at the very peak of the AI hype curve.