SWOOP Blog

Latest Articles


Blog Archive

 
 
Smart Collaboration = Smart Money
Thought Leadership Laurence Lock Lee Thought Leadership Laurence Lock Lee

Smart Collaboration = Smart Money

Smart Collaboration’ is the title of Harvard’s Heidi Gardner’s latest book. The book builds and expands on her well cited HBR article  “When Senior Managers Won’t Collaborate” , where she presents some compelling data demonstrating that collaboration does pay, big time. Her network representation comparing the networks of two lawyers, with Lawyer 2 responsible for generating much higher revenues from her larger and more diverse network, may seem quite logical. 

Read More
Data-Driven Collaboration Part 2: Recognizing Personas and Behaviors to Improve Engagement
Thought Leadership Laurence Lock Lee Thought Leadership Laurence Lock Lee

Data-Driven Collaboration Part 2: Recognizing Personas and Behaviors to Improve Engagement

In Part 1 of this series, “Data-Driven Collaboration Design”—a collaboration between SWOOP Analytics and Carpool Agency—we demonstrated how data can be used as a diagnostic tool to inform the goals and strategies that drive your business’ internal communication and collaboration. In this post, we will take that thought one step further and show how, after your course is charted to improve internal communication and collaboration, your data continues to play a vital role in shaping your journey.

Read More
Diversity is Essential but not Sufficient
Thought Leadership Laurence Lock Lee Thought Leadership Laurence Lock Lee

Diversity is Essential but not Sufficient

Diversity is a big word in business today. We are preached to continuously about how important having diverse leadership is to improving your performance. HBR in their article on ‘Why Diverse teams are Smarter”, identify studies showing that diversity based on both ethnicity and/or gender can lead to above average returns.

Read More
Are we Getting Closer to True Knowledge Sharing Systems?
Thought Leadership Laurence Lock Lee Thought Leadership Laurence Lock Lee

Are we Getting Closer to True Knowledge Sharing Systems?

First generation knowledge management (KM) systems were essentially re-labelled content stores. Labelling such content as ‘knowledge’ did much to discredit the whole Knowledge Management movement of the 1990s. During this time, I commonly referred to knowledge management systems as needing to comprise both “collections and connections”, but we had forgotten about the “connections”.

Read More
Getting “Liked”: Is Content Overrated?
Thought Leadership Laurence Lock Lee Thought Leadership Laurence Lock Lee

Getting “Liked”: Is Content Overrated?

We are regularly bombarded with the message that “Content is King”, quickly followed by a plethora of methods, tips and even tricks on how to make our content more attractive i.e. being “Liked” by many. Social media has introduced the “Like” button so we can more explicitly signal our appreciation of the content that we are exposed to.

Read More
Q&A: Start-ups vs Large Corporates
Thought Leadership Laurence Lock Lee Thought Leadership Laurence Lock Lee

Q&A: Start-ups vs Large Corporates

SWOOP Analytics celebrated its second birthday late last month with our distributed workforce face-to-face, many for the first time; and also many of our early adopter partners and clients. Unlike most start-ups addressing the consumer market, SWOOP Analytics targets the ‘big end of town” i.e. large corporates and public institutions whose procurement practices go far beyond someone simply pushing the ‘buy’ button. We have been fortunate to have several highly experienced executives and consultants advising us on our product startup journey. We thought we would take advantage of their presence to conduct a mock Q&A panel session, modelled on the ABC show Q&A. We chose our panel members based on their experience with working and advising both start-ups and large corporations. Our panel topic was “How can Startups work Effectively with Large Corporates”.

Read More
What do Customer Communities have in Common with Employee Communities?
Thought Leadership Laurence Lock Lee Thought Leadership Laurence Lock Lee

What do Customer Communities have in Common with Employee Communities?

In June we wrote a blog post “Is Bridging the Enterprise-Consumer Social Networking Divide a Bridge too Far”, which went to some length in describing why these two worlds appeared to be operating in different solar systems.  In fact, we pointed out that blindly adopting the media centricity and activity measures from consumer social networking into the Enterprise, could actually cause more harm than good. In this post we want to explore what might be common and potentially useful adoptions from the consumer world to inside the Enterprise. I must say that this post has been influenced by Michael Wu  coming to town and telling us a little about his perspectives on the ‘Science of Social’ . Michael is the chief scientist at Lithium, an organisation that specialises in customer communities. While my interest in customer communities is somewhat less than my interest in Enterprise communities, Michael Wu is well regarded in the world of data science, so I was sure to learn something from him; and I wasn’t disappointed.

Read More
Knowing-Doing Gap
Thought Leadership Laurence Lock Lee Thought Leadership Laurence Lock Lee

Knowing-Doing Gap

In this post we continue to explore how we might better engage the “Long Tail” participants in our Enterprise Social Networking (ESN) communities. In 2000 Jeffey Pfeffer and Robert Sutton published their book entitled the “Knowing-Doing Gap: How Smart Companies Turn Knowledge into Action” . Its publication was timely for many of us working in Knowledge Management programs at the time as it reinforced to us that knowledge sharing alone is not enough. What they found in their research was that there were many under-performing companies who really didn’t have a knowledge problem. Their problem was more with actioning what they knew. For example, they talk about organisations who have a culture of fear, where staff were reluctant to take actions unless they were 100% sure of a positive outcome. A summary of their recommendations can be found in this FastCompany interview.  In essence the authors recommend prioritising “action over words”. At times this may mean taking actions that could be considered ill-prepared for. However, they use the examples of Bill Gross’ Idea Lab and Thomas Edison’s Labs of learning environments, where ‘safe’ actions can be taken in the spirit of experimentation and learning, thereby generating tangible value for the organisation. In other words, “stop thinking about it and just try something!”.

Read More
Need to convince someone? Bring Data (and a good story)
Thought Leadership Laurence Lock Lee Thought Leadership Laurence Lock Lee

Need to convince someone? Bring Data (and a good story)

As Daniel Pink suggests “to sell is human”.  Even if we do not have a formal ‘selling’ role we are always looking to ‘sell’ someone on our point of view, our recommendations, our need for their help etc.. As data analysts we live and breathe data every day, whether we are looking to develop some new insights, prove a case or simply explore possibilities. In the end we are doing it to influence someone or some group. In these days of ‘evidence based decision-making’ I am wary that one person’s ‘evidence’ is another person’s ‘garbage’. You don’t have to look much further than climate change sceptics to appreciate that. I was therefore intrigued when I came across Shawn Callahan’s recent blog post on “The role of stories in data storytelling”. Shawn talks about the use of ‘story’ before, during and after data analysis.

Read More