SWOOP Blog
Latest Articles
Blog Archive
Swoop Persona: Are you an Online ‘Engager’?
This post is the first in a longer series of posts devoted to a deeper dive into the specific measures included in the SWOOP Collaboration Framework #swoopframework. We are starting with the ‘Engager’ Behavioural Persona; in our view the most desirable collaboration persona.
User Engagement – What does this mean to you?
The term “User Engagement” has been bandied around the IT industry for decades now. To my knowledge the only other industry that refers to its customers as “Users” is the illegal drug industry. There are some similarities. The users are demanding, can’t get enough of what they want, pay too much and inevitably end up disappointed.
Can Online Personas Improve your Collaboration Behaviour?
Personas are therefore strongly linked to behaviours. In the world of Enterprise Social Networking (ESN) we are also very much interested in the collaboration behaviours that have been facilitated by the ESN.
Working Out Loud with ESN and Analytics : A Conversation Starter
This week is Working Out Loud week #Wolweek. In celebration of this important event, this article continues our theme on smashing the productivity sound barrier; in this instance by Working Out Loud (WOL).
Corporate Communications: Talk or Tell?
In the world of corporate communications, its all about crafting and sending the message. But if we look at some other definitions we see a concession that communication can also mean a two-way interaction “… the imparting or interchange of thoughts, opinions or information…”.