SWOOP Analytics’® 2022/23 Yammer & Viva Engage Benchmarking Report
We’ve analysed more than 21 million Yammer & Viva Engage interactions from 4.7 million employees and conducted a deep-dive into 3,200 Yammer communities across 97 organisations to show you how employees, leaders and organisations are using Yammer, not how they think they are using it. This is the world’s most comprehensive analysis of Yammer networks.
AVAILABLE NOVEMBER 2023
2023/24 Viva Engage
Benchmarking Report
After almost three years dealing with the global COVID-19 pandemic, what’s become clear is hybrid and flexible ways of working are here to stay.
Leaders need to focus on employee engagement, health and wellbeing and any retreat from these pandemic-inspired work practices will likely have negative consequences. Yammer and Viva Engage are stepping up to fill the workplace socialisation gap left by hybrid working. Viva Engage is building on the Yammer foundations to address the demands of a new generation of workers in what promises to deliver the human-centred workplace that has been in the making for decades.
Key insights from SWOOP Analytics’
2022 Yammer benchmarking:
Yammer
participation continues
to grow, doubling since
2020, but the majority
are passive users.
The flood of
new Yammer users has
resulted in a slide in most
of the SWOOP measures
for the first time
in 8 years.
Our analysis
of Thriving Communities
suggests Yammer is
fulfilling the socialisation
gap created by
remote working.
The challenge is
to transition Yammer
activity from passive
consumption to active
participation.
The new “hybrid
working leader” connects
effectively across Yammer,
Microsoft Teams
and SharePoint.
At the heart of SWOOP’s report is the ability to connect the data with stories of how Yammer is transforming culture and productivity.
We include inspiring stories to help you transform your use of Yammer, including:
How one of the world’s biggest retailers, based in the US, uses a Yammer community to deliver a timely response to almost every question from frontline workers on the shop floor, leading to empowered employees providing better outcomes for customers.
How one woman helped her colleagues in The Philippines continue to work from home during the pandemic, access fresh food, feel motivated and connected, and help others in need. She did it all via Yammer.
You’ll hear directly from a CEO who admits she was nervous, and maybe even a little anxious, when she first started to share her thoughts, ask questions and open herself up on Yammer. Now she’s always among the Most Influential People on the network and makes Yammer a part of everyday life.
How a bank ran an external home loan campaign for first home buyers while also running an internal Yammer campaign to engage employees with the external marketing effort. It’s resulted in definable ROI!
SWOOP’s 2022/23 Yammer Collaboration Champions:
Download your copy of the report today, and join us at the Yammer Festival on December 7 to connect with practitioners and experts.
Watch the 2022/23 Yammer Benchmarking webinar recordings
Yammer & Viva Engage 2022 - Surviving or Thriving?
With special guest Fiona Roberts from the world's No.1 Viva Engage & Yammer network.
Yammer & Viva Engage 2022 - Surviving or Thriving?
US & Europe
2022/23 Yammer Benchmark Report Summary
SWOOP is here to help.
How does your Yammer network compare with the best in the world?
Are you collaborating across your organisation to achieve business value?
Get a free demo of SWOOP for Yammer to see how you compare and to identify the top performing communities, most engaging posts and the most influential people in your organisation.
Past Yammer Benchmarking Reports
Yammer Benchmarking 2020
SWOOP found record levels of Yammer activity during the COVID-19-enforced transition period to working from home, as employees looked to connect online.
Yammer Benchmarking 2021
SWOOP found Yammer is
becoming key to an organisation’s overall employee experience based on Yammer data captured during the height of the COVID-19 pandemic and the shift to hybrid working.
Yammer Benchmarking 2019
SWOOP found Yammer networks grew and prospered, despite high adoption of Microsoft Teams. In fact, SWOOP found overall collaboration activity more than doubles when Teams and Yammer are deployed.
Yammer Benchmarking 2018
SWOOP’s 2018 benchmarking report found, for the first time, Yammer networks grew and matured over the past 12 months across almost all collaboration indicators.
Read more about Viva Engage and Yammer
